What’s Influencer Marketing?
Influencer marketing frequently goes hand in hand with social marketing which also goes by many different names such as media marketing and content marketing. This isn’t to say that they are the same thing. Not exactly the same anyway.Most influencer efforts involve some kind of social media element influencers are likely to spread the word through any type of medium that gets the message across to there fan base. Many influencer efforts additionally carry a content component such as either you or the influencer will construct content, it all depends whether you are paying them to promote and distribute or only to distribute as you create your own content. Although this may sound the same as social media marketing or content marketing it is not the same. At the very basic level it does not have to be.
Influencer Marketing requires that a individual with the ability to reach a large fan base, a highly target audience at that, spreads word of you business, product, brand or whatever it is that you want them to spread. The difference between this and other types of marketing is that they do not run on highly influential people. So, just about all influencer marketing contains word of mouth promotion actions by its nature, although not all word of mouth advertising is driven by influencer efforts.
This also is not the same as promoting through regular referral or internal influencing. This requires that you go outside of your current brand following and get someone that has a group of individuals that may or may not be aware of your product to see your product in a different light. Your product might have many uses or have a very specific purpose or function. The influencer simply has to promote the product not leave a review or explain there reasoning behind using it. They can get there followers to consider your product and that is what you are trying to achieve.
With influencer marketing, you focused on locating influencers—not always present customers—to propagate your message. Another differentiating factor between supporter advertising and influencer marketing is the fact that influencers are more often than not paid for some reason, either with cash or free products. Put simply influencer marketing has the power to market anything if used wisely. Other forms of marketing have limitations but with enough product or money you can use influencer marketing to drive your product or brand to your intended audience.