ARG and Film MakretingViral Film Marketing and Reality 

  
Unless you’re a fan of a franchise you might not be moved to go watch a movie that randomly 
appeared in theaters. But then again you might just be trying to see what the hype is all about 
with superhero movies because your friends are hype machines. If it’s not by word of mouth 
there’s always some type of advertising or marketing that sways people to go and watch movies. 
Apart from superhero movies being borderline inspirational for people to change their lives, 
marketing makes the biggest influence in swaying people to movie theaters. If nobody saw any 
advertisements or movie propaganda then nobody would know that it exists. Die-hard fans of 
superhero movies make it seem as if movies have such great powers but what makes a success 
is the immersive nature of their stories. People become die-hard fans with the blink of an eye if 
they connect to film. In today’s industry, it is crucial to create engaging content because there 
is so many movies all the time that it’s hard to make anything memorable. This is known as Viral 
Marketing. Some films use a form of viral marketing known as Alternate Reality Games to invite 
fans and potential fans to become immersed in whichever film it is. Alternate Reality Games a 
form of viral marketing that combines real-world and online experiences to tell a story and get 
people interestedUltimately this drives up the momentum and sales of films that use it. 
 
Viral Marketing Superhero Movies 
Engaging the audience in real life and before the movie is released to reveal protagonists and 
 build up hype makes content and engagement contagious as if people were infected. For most 
consumers, enjoyable and infective content is content that feels natural to them and gives them 
a chance to immerse themselves. The most successful example of an ARG is The Dark Knight 
(2008). The die-hard fans and bandwagon fans of batman suddenly became one as they became 
involved in the world of the film.  
 
I remember as a kid thinking there was so much hype around the Dark Knight and I didn’t even 
know about this ARG because it was mostly based in Chicago and New York. If you watched the 
news you would have come across this news that would catch your eye just because you would 
suddenly be in an alternate universe. You’d be watching TV and suddenly there’s news of the 
Joker taking over New York City. It’s mindboggling to think you’d ever be part of Gotham city. It 
started with websites, texts, emails, newspapers, phone calls, events in downtown areas, and 
other things in the real world. Die-hard fans and new fans worked with each other to find clues 
that work towards something that fans believe to be part of the movie. In reality, you can watch 
the movie and still find it to be a great film, but I’m sure it makes it a whole lot more satisfying 
to solve challenges that seem to work towards the film’s debut.  
 
ARG and Viral Marketing for Other Genres 
But wait a minute, isn’t this type of marketing only useful for superhero movies? Well it plays a 
big part in the turn out but in theory it can work for any movie, you just need to be creative 
about it. The odds are high against viral marketing in other genres but it might just be worth it 
to be the first one that does it. From the genre of thriller or horror, Cloverfield (2008) for one 
 used websites explaining how things that actually happened in real life about spies and whatnot 
Essentially the marketing team behind the movie had blog posts that were updated as time 
went by leading up to the film’s release. This in turn hyped up the film’s release. Fun fact, the 
protagonist of Cloverfield was actually a marketer. Besides thriller, horror and action type 
movies, romance and comedy movies can benefit from ARGs as well. The practical thing about 
romances is that you would go on dates so the possibilities are endless in terms of dropping 
clues all across more populated cities where it is more likely that people will become involved. 
Comedy movies could introduce similar types of real world experiences like any other movie 
can. The only thing separating movies in the level of hype is how involved any potential fan 
might be. 
 
The key is to create immersive content on multiple social media outlets. Whether it’s a hero 
movie or a movie about love, ARGs have the potential of making communities. With the not so 
new launch of live video through Instagram and Facebook and other social media developments 
there’s no telling how extensive an ARG viral marketing campaign will reach. 

What’s Influencer Marketing?

Influencer marketing frequently goes hand in hand with social marketing which also goes by many different names such as media marketing and content marketing. This isn’t to say that they are the same thing. Not exactly the same anyway.Most influencer efforts involve some kind of social media element influencers are likely to spread the word through any type of medium that gets the message across to there fan base. Many influencer efforts additionally carry a content component such as either you or the influencer will construct content, it all depends whether you are paying them to promote and distribute or only to distribute as you create your own content. Although this may sound the same as social media marketing or content marketing it is not the same. At the very basic level it does not have to be.

Influencer Marketing requires that a individual with the ability to reach a large fan base, a highly target audience at that, spreads word of you business, product, brand or whatever it is that you want them to spread. The difference between this and other types of marketing is that they do not run on highly influential people. So, just about all influencer marketing contains word of mouth promotion actions by its nature, although not all word of mouth advertising is driven by influencer efforts.

This also is not the same as promoting through regular referral or internal influencing. This requires that you go outside of your current brand following and get someone that has a group of individuals that may or may not be aware of your product to see your product in a different light. Your product might have many uses or have a very specific purpose or function. The influencer simply has to promote the product not leave a review or explain there reasoning behind using it. They can get there followers to consider your product and that is what you are trying to achieve.

With influencer marketing, you focused on locating influencers—not always present customers—to propagate your message. Another differentiating factor between supporter advertising and influencer marketing is the fact that influencers are more often than not paid for some reason, either with cash or free products. Put simply influencer marketing has the power to market anything if used wisely. Other forms of marketing have limitations but with enough product or money you can use influencer marketing to drive your product or brand to your intended audience.

Ever wondered how to get into affiliate marketing? Well today is your chance to get started. If you have ever looked at the footers of many sites that offer digital products you will notice that almost all have a link called:”affiliates” “affiliate marketers” or “affiliate marketing”. If you have ever clicked on the link you will notice you get redirected to another site with information on how to sell that specific product. If you have never tried find a product you think would make a great sell and check for the affiliate link. Some of the sites have everything you could ever need to sell there product including case studies, infographics, and even website page templates. The resources depend on how much effort the company decides to put into supporting their affiliates.

The Easy Way to Start

So just because you might have an endless stream of resources available doesn’t mean you know how to use them. The big secret to starting off easily is stealing. You heard it right steal all your ideas from someone already selling a product. If you haven’t figured it out yet, affiliate is like the rest of marketing. It all comes down to research. At first you may not have the experience or resources to conduct your own research but that doesn’t mean you cant learn from someone elses efforts. The easiest way to find the best selling products is ClickBank. Some people might argue that you could find way better offers through other sites like JVZoo or good ol fashioned google searches, but you’re just starting off. Eventually you will have enough experience for that but for now just stick to what will work.

For starters you simply need to make an free account on clickbank. Afterwards you will be allowed into the marketplace, go into and try not to be overwhelmed by all the offers. the first thing is choosing a category and finding a niche that you like and that we can find statistics that show it is a high converting niche. In order to find out if it is a high converting niche you can use an endless amount of tools. There are free tools and paid tools. We will talk more about them in a bit. Once you find out how well an offer converts you should read all info given to you on the affiliates page. If everything checks out, you now need to decide if you are going to make a website or promote through social media, perhaps video promotions are more your style. Regardless, once you have choosen which way to promote your offer, know you simply want to look at all the top ranking videos, sites, and social media accounts based around that product. Take in everything you see and put a small spin on it, create and share.  That’s all you need to get started.

Just Do It

If it still doesn’t make sense just start anyways. If you buy a website look for deals and coupons that get you a free domain with cheap hosting or $1 domains. If you plan on doing socials or video you shouldn’t have to pay for anything, unless you want to buy content or find ways to automate parts of the process. The point is the sooner the start the sooner you will figure it all out. If you need advice on websites check our other article Start Building Websites. For SEO advice check Best Methods For SEO. The best of luck to you in all your affiliate offers.

Best SEO MethodsWhite Hat and Black Hat SEO, Learn to Differentiate

To put it in simple terms, “white hat” SEO centers around methods and strategies that are considered acceptable by search engines. On the other end of the spectrum”black hat” SEO, utilizes techniques that may break certain search engines’ policies. Regardless many people tend to prefer the use of black hat methods because they help you rank fast and take much less effort.

The amount of effort you put into SEO is extremely correlated with your results in the long run.

There was a time when black hat tricks would stick. What you must understand is that search engine spiders are now considerably more sophisticated. As time has past many new updates have been made to the way these spiders crawl a site. Although using black hat techniques to get a sudden boost in your serp rankings still works, it will definitely not last. If you want to have a website that ranks for longer than a couple weeks possibly even just days, then you best use white hat tricks that will allow your site to rank for years to come. Totally allowing you to avoid any type of penalties associated with black hat SEO and helping you build a trustworthy site.
Wonder how you will do so?

META TAGS

There is a belief that stuffing and spamming meta tags can help you rank higher in search engines. Not surprisingly this is untrue and once again though it may have been the case at one point in time, this will surely result in your site losing rank. The common belief holds that if a site uses many keywords  relevant to their site instead of focusing on a few it will cover more ground and rank faster. This would mean if your site was about food you might target word such as: food, best food, food recipes, top food, foody, food site, food web, etc, etc, etc. This would be the same exact way you would carry out writing your meta description(broken sentences full of keywords).

The White Hat Way
The best way to make sure you will rank for the best terms possible is research. You don’t need to be ranking for every term possible. If you do some research you will notice what works and what doesn’t. From here you choose a small group of keywords that suits your site best and write a short description with those focus keywords.

CONTENT

Ever wonder how you get search results that don’t contain any of the keywords you search for on-page?

The truth is that they actually are there. There is many ways to hide this content. The simplest way is perhaps using a white backdrop to mask a bunch of white text written all over it. This of course is the black hat way of writing content. It is a very sneaky way of getting a lot of keywords into a web pages content.

The White Hat Way
You will quickly notice a pattern in the white hat way to do SEO. As long as you have research your desired keywords creating content should be easy. Most of your content will center around a small group of keywords and will be easy to come by. If you are writing about “The Best SEO Techniques” then you will probably use that as a title and follow with “A list of the best techniques in search engine optimization”. As you can see strongly relevant content will always carry more weight .

LINKING

When it comes to black hat methods one of the most widely used methods is link trading. A big group of sites will exchange links in order to boost their backlinks. This is all taken into account by search engines when it comes time to determine the rank a site gets. After the all the sites have been crawled it will be found that all of the sties are linking to each other and that the links are of cheap quality.

The whole point of this exercise is to increase the amount of links your site has. If a site has a lot of links it appears to be important but if its found out that all the sites that link to your site are also all linking to one another, then none of the sites are considered important. Another problem is that these sites probably have more thousands of links that have been acquired from link exchanging. This makes these sites look spammy and now you are linking to a spammy site.

The White Hat Way
It is probably already known but the most tried and true way to get a quality link comes from guest posts on a blog site. If you can provide a blog with quality content then they will gladly link back to your site. In this method you are not required to link to any other site. You receive a link in exchange for an article.
Of course if you are not willing to reach out to blog owners or webmaster, you need not worry. If you have a blog on your site there is plenty of other websites looking to find good websites to link to. If you just focus on creating top quality content for your own site you will sooner than later end up being linked to.

Outsourcing

If you yourself don’t intend on doing SEO, you always have the option to hire someone else to do it. The trick to this is knowing what you are looking for ahead of time. This guide is a perfect tool to pick the right SEO specialist or Agency. It should come without saying but you most likely want to avoid sites like fiverr in your search for good search engine optimization. When looking for the best SEO services you should avoid looking on the low end as most of these are going to be using black hat seo. Another thing that could ruin your site is automation tools and link building tools. These might seem an inexpensive way to get what you are looking for but by no means are they the way to go.

The White Hat Way
When you yourself have little knowledge of how to do SEO, at the very least having some background knowledge such as this site can help you assess who is the right fit to handle your SEO campaign. Before blindly paying someone handle you sites optimization, shop around. Ask different freelancers for their rates or better yet look for digital marketing agencies that offer free consultations.
We personally talked to many  people claiming to be experts in the field and realized that pricing can range from a couple of dollars to incredibly high monthly payments in the thousands(we are talking up to 6 figures a month). We managed to get a hold of an agency called EclatSEO that works out of the greater Los Angeles area, that specializes in El Monte SEO as well as digital marketing and website design. After visiting their site we manged to get a free website analysis and within 24 hours received a complimentary phone call. To our surprise not once did they try to pressure us into buying any of their services but did answer many of our questions. We had done our research yet we were astonished at their honesty.

Always Choose White Hat SEO

We hope you have a far better understanding of search engine optimization as a whole and also hope you choose to focus on what works. If you focus on these simple things you can accomplish alot the more you learn about meta, content and links. There will always be new methods and the amount of bad ones seems to increase daily. It might be tempting but just know that in the long run you are far better of sticking to what has been proven to work. If you dont know what that is, do what we did get in touch with internet marketers and ask some questions. If you don’t intend on doing your own sites search optimization you will still benefit from contacting multiple marketers and marketing agencies before deciding to work with them. Things might not always go your way and your site might not rank as fast as you want it to. Just remember that it will all work out as long as you use tips, tricks, strategies, methods, and techniques that are white hat.

Leran to DesignLearn How To Create A Professional Website

Just because you get the idea of how a website works, doesn’t make you are a good designer. You will need some coding skills to tinker with various design features and HTML. If you just want a simple website you might be able to get by with simple youtube tutorial. Although if what you really desire is a website that looks awesome, you are going to need to learn web design. Follow the tips ahead to assist you in your site creation.

Users can navigate easier when you use fixed-position navigation. The panel maintains position while they view the page. This is convenient for visitors and helps frequent visitors quickly find what they need.

Don’t keep outdated content displayed all across your site. If there is content on your page highlighting an event that happened say a year ago and it no longer applies consider it history, your readers are going to abandon you quickly. Users are careful with their time and if they can tell that your site is not updated often, they will no reason to stick around and leave. Create a timeline for your updates, and clean up any old promotions or information that is not current.

Make sure your first page is simple. People surfing the web will quickly decide if they are going to delve into a website based on the front page. Blow the horn about your business and its unique qualities, but reduce the amount of extra fluff on your site.

You must always include the capability to search if you are working on a large website. Place a search box in the top right corner on the home page where users can search for a term that may appear on your site. There are countless amounts of widgets and plugins that offer search functions for your website.

To make a more attractive website, try using your own pictures. Having pictures on your website gives off a more user-friendly approach to your site. Those pictures can lead to more interaction and a lot more post views per visitor.

Use a well known software program that is known for getting the job done to help create a professional looking website. Even web designers use Photoshop to really speed up the development of complex websites. It’s really a program that most people in a web based or tech based field should have. Not having this software or anyother design software can make designing more time consuming and look sub par ,untrusthworthy or just look like spam.

Do not have pop-up windows on your site. Though there are some uses for pop-ups, they are a huge annonyance for visitors and often the reason you soon wont have anymore visitors. Frequent pop-ups will cause just about anybody to leave your site even mid sentence in what could objectively be called the article of the year.

Make your website as fast as possible. Visitors that get stuck waiting for slow pages to load will almost always leave the website. If you have any doubt think about your own web surfing habits. You wouldn’t want to stick around for a slow page either right? If you look at any statistics anywhere its really not hard to see faster pages means more visitor retention.  Speed your website up by having less scripts running, few graphics, minimal amount of flash, use SSI files, tweak the HTML, use server side caching, and lessen the amount of CSS and JS coding.

Test early and test often to maintain accuracy. It’s very important that you carry out your site’s user interaction and usability tests as early as you can in the design phase of your website. Make sure to keep improving and testing it as your website continues to grow. There is many different communities and forums online where you can gather and collaborate with other designers. Here you can find different groups of testers that will gladly test your site on a test-for-test basis.

Try writing a good “About Us” page. Often, a website will contain a boring, half thought-out page to cover this. Spice things up. Get a little personal with this information by describing how you got started with web design, who your family members are, and what your business goals are. Don’t feel like revealing your whole life to the world? You don’t have to have pictures of yourself. You also don’t have to give away your address or SSN. Just understand your audience and talk about what they want to here from your own personal experiences.

Hosting your own website might not be a good choice. Your design should reflect your idea of your business but paying for a hosting service is the best way to keep your site safe and secure while avoiding you the stress of maintaining a server.

Using a development platform can make it easy to code your web page, but they are not necessarily reliable. Most people use a design platform to generate code for any features that they want on their website, and then they simply copy and paste the code into their webpages. To reduce errors, and for actual experience, try using a type of classic text editor.

As you can tell, there is many things to consider before designing a website. Yep, you got it I’m trying to tell you DON’T DO IT! I’m joking, but joking aside don’t over think it. Most people overthink things and prolong the inevitable. So just jump right in with the right mindset (I’m here to learn and understand) and this guide and soon enough you will be a pro web designer.

What is Product Placement

Product Placement Advertising AgencyProduct Placement seems like some thing that should be self explanatory but there is a bit more to it than you would think. It can be as simple as placing a product on a billboard ad or those sometime settle sometimes not settle appearances in movies and television shows.

The really interesting aspect of it is how the context in which it is shown has a big impact in how the product is perceived and the success of this type of marketing. For some brands there is no limit to where they can place their products, a beverage company that sells cola can place a bottle of their cola in many different situations and the message that cola is a beverage that you can and should want to enjoy in almost any situation is easily conveyed and accepted. For a majority of brands you cant really do this. Take for example a automotive tire brand, you would definitely expect it to advertise its tires only when in reference to automobiles. If you took the cola brand and took the tire brand and placed both their products in the same situation, you might understand better. Say you place a cola in the hand of someone skydiving and they take a sip you might get the impression that the cola tastes so good you would even want to drink it while skydiving. Now, say you where to place a car tire in the hands of a person skydiving you might not understand what that is happening or the point that someone is trying to get across(maybe that tires can really soften your landing?).

The point is that product placement can be a really important form of marketing to utilize and understand. Although most companies do not know how to use it very well. In the end most of their efforts end up looking like this clip from Wayne’s World.

 

 What is SEO

what-is-seoSEO simply means optimizing your web site in a way that can make it possible for a search engine’s spiders to be in a position to successfully crawl and index your site.

Ideally to obtain additional traffic you want your site to rank in the best spots capable on the search engine rankings. Stats Relating to many internet marketing network reports suggest; 33% of people on the net only go through the first SERP result. Theoretically this implies if your site isn’t that first search result, you’ll just include two/thirds of the potential clicks when compared to first result. This small depth can severely affect the amount of visitors to your internet site and subsequently affect your business’s income.

SEO certainly is a guessing game.  The exact algorithms utilized by google, bing, or other se’s are corporate secrets, yet there are many established best practices and components you can incorporate to create your web site score higher on the SERP and improve the amount of traffic to your site.

4 Elements That Factor into Your Site’s SEO

Keywords

Researching the keywords a person uses to find your web site is one of the most effective actions you can take to improve your SEO Ranking. For an online site to rank on top of the SERP the website must speak the same language as its possible guest and frequent users. A sensible way to research keywords is using computer software such as for example SemRush and create a set of keywords that’s relevant to your market. The following is recommended:

Consider if the keywords are highly relevant to your website’s content material? Will searchers get what they want on your site if they search using these keywords?

After you have developed a robust set of keywords include them in various areas of your site such as for example your URL, headers, titles, hyperlink text, page articles, etc. Keyword Tip : if you are using a keyword to numerous times there exists a risk se’s will flag your webpage as spam.

The main element to successful SEO is obtaining an ideal keyword balance ( No easy process).

Content and Blogging

Most SEO experts concur that content is king. A website with good descriptive well located keywords but with badly written content most likely will NOT score well. Think about content as the core of your site. Without a solid core, meaning superb content material who would want to go through the hassle of going to your page?

As internet search engine algorithms become more complex, content material starts to play a far more essential role with regards to page and SEO rankings. What constitutes top-quality content can relatively be subjective, yet search engines are searching for proper spelling, correct grammar, relevant video, tutorials, accurate image labels and outbound links to other high authority and trust-worthy websites.

Having a weblog and updating it is a terrific way to increase SEO rankings regularly and consistently. Blogs help businesses gratify both their customers by giving relevant information and se’s by creating even more back links from other known websites and high quality sites.  This article can even be shared on internet sites increasing total traffic to your internet site.

SEO Consultants advise there clientele to get started on blogging Because all blog content you write becomes another page on your site, and every single new page is another chance to gain rankings  for a particular search your ideal customer maybe searching right now.

Backlinks

Backlinks or incoming links to your website are believed to be the foundational blocks of SEO. Backlinks are links to your content from somewhere else on the web. The amount of backlinks is a solid indicator of your sties quality and how well known your site is. Search engines rank according to how relevant or related the backlinks to your webpage are. They also take into account the quality of the website from which the link came from. For this reason it is a good idea to avoid trying to get an unknown site to link to your site.

Search Engines decide how good the quality of the content is on the site which link to yours. When links to your internet site come from sites that contain content related to your website, these links are believed to be more highly relevant to your site. The additional relevancy between the links adds an extra amount of quality to the link and your site.

So simply the best way to get the best backlinks is to create amazing content that is helpful to people which ultimately will get people linking to your site.

URL’s

Many people might not take a domain name into consideration when thinking about seo, but It Matters! The goal is to try and find a name that can accurately describe the content or what the site is suppose to be all about. This might lead some people to believe that a longer name gives chance for a more descriptive name that will lead to better rankings, this is not true. The shorter the name while being able to convey what the website is about is most appealing to people as well as search engines.

Clean descriptive URLs are easier to say and easier to read. As search engines can only read the faster you give them what they want the faster they can decide if your site is relevant to certain search terms. Likewise it is easier for people to talk about your site if it is easier to remember the name and pronounce it easily.

SEO is an Ongoing Game With No Limit

SEO is one of the best investments you can make in your business and/or website. Many people think seo is like most other aspects of a business where you just “set it and forget it”. Although that will definitely help you rank if done right, other websites are actively doing seo which means soon they will outrank your site.

Ranking consistently on top of search engine results pages requires for business owners and website admins to stay ahead of the latest seo trends and change their seo strategies once in a while.

The first of a series of  articles on the basics of marketing.