What is Product Placement
Product Placement seems like some thing that should be self explanatory but there is a bit more to it than you would think. It can be as simple as placing a product on a billboard ad or those sometime settle sometimes not settle appearances in movies and television shows.
The really interesting aspect of it is how the context in which it is shown has a big impact in how the product is perceived and the success of this type of marketing. For some brands there is no limit to where they can place their products, a beverage company that sells cola can place a bottle of their cola in many different situations and the message that cola is a beverage that you can and should want to enjoy in almost any situation is easily conveyed and accepted. For a majority of brands you cant really do this. Take for example a automotive tire brand, you would definitely expect it to advertise its tires only when in reference to automobiles. If you took the cola brand and took the tire brand and placed both their products in the same situation, you might understand better. Say you place a cola in the hand of someone skydiving and they take a sip you might get the impression that the cola tastes so good you would even want to drink it while skydiving. Now, say you where to place a car tire in the hands of a person skydiving you might not understand what that is happening or the point that someone is trying to get across(maybe that tires can really soften your landing?).
The point is that product placement can be a really important form of marketing to utilize and understand. Although most companies do not know how to use it very well. In the end most of their efforts end up looking like this clip from Wayne’s World.